The Abuja marketing community witnessed a landmark gathering of marketing leaders, creatives, and innovators at the Nnnorthstar Conference 2025, hosted on Saturday, August 17, 2025, by Damilola Robert, Head of Marketing at Bitnob and Founder of The Growth Camp.
The conference, themed “Co-Creation”, explored how collaboration is reshaping marketing and business growth across Africa.
In his welcome address, Damilola Robert shared his vision for The Growth Camp and Northstar Conference as platforms to empower marketers through knowledge, collaboration, and community-building.
Co-Creation as the New Currency: Olayemi Olamiju stressed that co-creation is now the real value exchange—whether between influencers and brands, brands and brands, or artists and brands. He urged marketers to embed cultural symbols and speak in the local language of their audiences, a principle equally vital for Bitcoin adoption in Africa.
AI as a Creative Partner: Olayinka Omoniyi (Onionsman), co-founder of Monierate, joined a panel on generative intelligence, exploring how AI can collaborate with humans in content creation, design, and storytelling. For Bitcoin advocates, this signals new ways to scale education and engagement.
CEO Perspective: In a fireside chat, Damilola Robert sat down with Bernard Parah, CEO of Bitnob, to discuss the CEO’s perspective on marketing. Their conversation highlighted how Bitcoin businesses in Africa must combine technical excellence with authentic storytelling to drive adoption and trust.
Community Spirit: Beyond the knowledge sessions, the event reinforced community values with raffle draws where attendees won laptops for active participation, underscoring the reward of curiosity and involvement.
The conference closed with a powerful promise from Damilola Robert: Northstar 2026 will be bigger, bolder, and even more impactful.
As the Bitcoin ecosystem in Africa scales, the insights from Northstar 2025 provide a timely reminder: the future belongs to those who build together.
